NLP Email Training 28

Quote

“The true reward of a person is not what they earn from their work, but what they become through it.”
John Ruskin

Strategies

Strategies are the ways in which we organize our thoughts and behavior to accomplish a task. There are so-called macro and micro strategies. If the task one has set for themselves is, for example, to become a successful sociologist, then the macro strategy would be the step-by-step building of this career (studies, doctorate, publications…). In the next lesson, we will learn about Walt Disney's famous creativity strategy.

This lesson is about a mini crash course in micro strategies. A detailed treatment of the topic would take several days. Micro strategies consist of a sequence of perception channels. Let's consider as an example the purchasing strategy of someone who wants to buy a new car. They might first want to look at the car. Perhaps they then want to hear more detailed information from the seller and then trust their feelings to make a decision. In this purchasing process, they go through the perception systems sequentially: Visual (wanting to look), then Auditory (hearing detailed information), and finally Kinesthetic (feeling). What can the seller do with this information? They could pace this exact strategy, i.e., first draw the customer's attention to the visual impression, then tell them something about the product, and finally ask them to make a decision based on their feelings. The customer finds this great because it exactly matches their natural purchasing strategy.

Exercise for This Week

Determine the strategy of the following customer who wants to buy a pen:

Customer: First, the weight is important to me and how it feels in my hand. Then, of course, I need precise information about what the pen can do and what I can use it for. Now the appearance comes into play – I also want it to be representative and attractive for me.

Supplementary links

Audio:
What is a Strategy? >>>
Here it is explained what is meant by an NLP strategy.

Text:
Spelling Strategy according to Dilts >>>
As an example of a strategy, you will find here the famous NLP spelling strategy.

Metaphor of the Week

The Child's Questions
The child came to their father and sat on his lap.
“Daddy, how does the TV work?” “I don't know.” “Daddy, where does electricity come from?” “I don't know.” “Daddy, why does the grass grow?” “I don't know.” “Daddy, does it bother you when I ask all these questions?” “Of course not, my child. How else are you going to learn if you don't ask questions!”
Bruce Dillmann

Book Recommendation

Change of Subjective Experience
Author: Richard Bandler

Short Description:
Richard Bandler, co-founder of the change techniques of Neuro-Linguistic Programming (NLP), presents in this book his latest and most astonishing discoveries in this field. With the characteristic ease and comprehensibility of NLP, the psychotherapeutic handling of submodalities, the fine distinctions of sensory perception, is systematically and exemplarily demonstrated.

This NLP book provides you with all the necessary principles to learn how to control your own brain. Equally valuable and recommendable for NLP beginners and professionals.
Bestseller!
Here the book can be ordered: Now at Amazon

General information

Archive
We have created an archive with past lessons and links. There you will also find this lesson again as a webpage in HTML. There are always some email programs that display strange characters and do not receive clean emails in either our text or HTML format. Use the online archive to read the lessons in this case. Use the archive also if you are quickly looking for a link, have lost one of the previous lessons, or have not received a lesson.
HERE is the link to the archive of past lessons

Further NLP seminars
Of course, we also offer real seminars with personal encounters. This starts with our free NLP evening seminars in various cities in Germany and goes up to entire twenty-day trainings: Practitioner, Master, Trainer, and Coach.

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You are receiving this email because you or a friend of yours ordered it directly from me. If you no longer wish to receive the email training, please use the link provided at the top above the logo to unsubscribe. There you can also change your email address.

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Stephan Landsiedel