Meta Programs

Introduction and Overview

Meta Programs are individual perceptual filters. They are the mental structures and patterns that shape our thinking and behavior — determining how we distort, delete, and generalize information.

Meta Programs usually operate unconsciously, but they can become conscious once we start paying attention to them. This section helps you become aware of your own Meta Programs, recognize them in others, and expand your flexibility in communication and perception.

Meta Programs Are Especially Useful For:

  • Building rapport
  • Changing perception of the world
  • Flexibility in communication
  • Modeling excellence in behavior
  • Evaluating attitudes and responses
  • Team building

Each Meta Program includes the program name, the different types it contains, their characteristics, and clues for identifying them.

You’ll also find typical questions to recognize each pattern. These diagnostic questions allow you to identify a person’s thinking and motivation structure. While approximate distributions of types exist, they are not scientifically precise. Some helpful linguistic patterns are also provided for effective communication with each type.

Meta Programs in Sales

Meta Programs can be powerful tools in sales communication. Joerg-Friedrich Gampper explains in his online seminar “Thinking Preferences: Using Meta Programs in Sales Conversations” how they can be applied to better understand customers’ decision strategies. Watch the 105-minute recording by clicking the image below:

Overview of Motivational Traits



QuestionsCategoriesPattern Indicators
Activity LevelProactive: short, decisive sentences
Reactive: hesitant, “maybe,” “wait and see”
What’s important to you in your work?Criteria
Why is that important? (Ask three times.)DirectionToward: achieve, gain, include
Away From: avoid, exclude, prevent problems
How do you know you’ve done a good job?SourceInternal: I just know
External: others’ feedback, facts, data
Why did you choose your current work?ReasonOptions: possibilities, freedom of choice
Procedures: routines, steps, necessity
How does your work this year compare to last year?Decision FactorSameness: no change
Similarity with Exceptions: small improvements
Difference: changes, contrasts


Courage – Energy for Change

Overview: Information Processing Patterns

QuestionsCategoriesPattern Indicators
Information SizeDetail: precise, sequential
Global: overview, big picture
Focus of AttentionSelf: calm, inward focus
Others: expressive, outward focus
Describe a project you struggled with.Reaction to StressEmotional: reacts and stays in emotion
Flexible: feels, then chooses response
Cognitive: responds logically
Describe a work situation that was fulfilling for you.Work Style / OrganizationIndependent: alone, responsible
Involved: leading, others present
Cooperative: teamwork
Person-Oriented: focus on people
Task-Oriented: focus on systems and tasks
How can you improve your success at work?Rule StructureMy/My: my rules for both
My/Your: my rules for me, your rules for you
How do you know when someone is doing a good job?Convincer Channel and ModeVisual, Auditory, Reading, Doing
Multiple Examples: needs proof
Automatic: easily convinced
Consistent: never fully convinced
Time: needs time to decide

Overview of Meta Programs