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Walt Disney Strategy

This macro strategy goes back to Walt Disney, co-founder of the world-famous Disney Company. Disney was a person with very strong dreams and visions. He separated goal setting into three different phases and distinguished them precisely both spatially and temporally from each other. These phases or positions were: the creative dreamer, the realistic planner and the constructive critic. For each of these three positions, Walt Disney had a separate room, whose distinct equipment also helped him to get into a favorable mental state for each position.


  1. Mark three different places in the room. Make sure that each room corresponds to the type of thinking, visualising, working in it.
  2. Cross the individual positions relatively quickly in the next steps to get a first impression of this strategy.
  3. Position of the dreamer.
  4. Remember a situation where you were creative and imaginative. Put yourself in this mood. If you find this difficult, think of a person who is often creative and consider how that person does it. The important thing is that you actually reach a state where it is easy for you to dream and develop creative ideas.
  5. Leave the position of the dreamer and switch to swipe for a short moment. Set a separator.
  6. Now take the position of the realistic planner.

    Remember a time when it was easy for you to plan realistically and carefully, or think of someone who can do this very well
    Choose one of the ideas of your dreamer that you want to plan now. Think a little bit about the idea.
    1. How could you realise this idea?
    2. Which steps are necessary?
    3. In what order must they be done?
    4. How long will it take to reach the goal?
  7. What intermediate objectives could be envisaged?
  8. Leave the position of the planner and set a separator again.
  9. take the position of the constructive critic.

    Remember a time or situation where you were constructive and critical, where you recognised obstacles and objections early on and knew exactly where the strengths and weaknesses of a plan lay. Or think of a person who has this ability. Where do you feel that you now have access to this feeling? Put yourself in this mood. Look at the result of the dreamer and the planner. Feel into it and develop a feeling for the plan.
    1. Where is something missing?
    2. What has not yet been taken into account?
    3. Can you reach your goal with this plan?

If it should be necessary to make changes or refinements, run through the different positions until the critic agrees with the goal and its realisation. You can also change the order and for example go from critic to planner if the basic ideas are clear but the implementation is not yet ecological. Or you can go back from the planner to the dreamer, because the dream simply cannot be realised and you would like to have more detailed information about the realisation etc. Play around a little with this model.